AsiaInfo Open Customer Relationship Management Product Suite

Being Customer-Centric and Bridging the Customer Gap

About the product

AsiaInfo Open Customer Relationship Management (AIOpenCRM) Product Suite is a new-generation operational CRM product suite. It is developed to support the business and operation of telecom operators in light of the characteristics of telecom industry and the trend of multi-service convergence. It offers such functions required for telecom business and operation as Customer Management, Product Management, Inventory Management, Marketing, Sales Management, Customer Service and Channel Management, etc.

Benefits

AIOpenCRM embeds the concept of Customer-Centric and Market-Oriented into telecom business, provides an approach to boost business competitiveness. It fully integrates business data and helps telecom operators accurately understand the market demand, standardize business processes, improve business performance and customer service level, build effective win-win relationship with customers, improve customer experience and loyalty, attract and retain more customers with more cost-effective and higher-quality services, therefore, raise revenue and cut costs.

AIOpenCRM has the following concrete benefits:

• Providing such functions required for telecom operations as Marketing, Sales and Customer Service
• Unified View of Customer Information
• One-stop response to customer orders and service requests
• Supporting multi-service operations
• Helping operators achieve more targeted marketing and sales
• Integrating with BI/DSS to analyze customer behaviors in-depth and precisely plan marketing strategies and campaigns
• Executing, following up on and documenting marketing campaigns to ensure the accuracy of marketing activities
• Providing complete closed-loop process support for marketing, sales and customer service
• Improving service quality, boosting business competitiveness and reducing operational costs
• Supporting quantifiable SLA/QoS system and improving service quality
• Improving business competitiveness with Sales Opportunities Management and Marketing Management
• Lowering operational costs via effective management and utilization of operational resources

Functional Architecture

AIOpenCRM provides the following functions: Channel Management, Marketing, Sales Management, Customer Service, Customer Management, Product Management, Inventory Management and Common Functions.

Customer list

• CRM projects for 10 provincial subsidiary companies of China Mobile (Zhejiang, Henan, Shanghai, Liaoning, Gansu, Guangxi, Jiangxi, Guizhou, Inner Mongolia and Tibet)
• CRM project for CMPak, Pakistan
• China Mobile Zhejiang Co., Ltd's Commercial Customer Business & Operation Support System project (BBOSS)
• China Mobile Shanghai Co., Ltd's Commercial Customer Business & Operation Support System project (BBOSS)
• China Mobile Shanghai Co., Ltd's Product Business & Operation Support System project(PBOSS)
• CRM project for China Unicom Zhejiang Co., Ltd (formerly China Netcom Zhejiang Co., Ltd)
• CRM project China Unicom Shanghai Co., Ltd (formerly China Netcom Shanghai Co., Ltd)
• CRM project China Unicom Hainan Co., Ltd (formerly China Netcom Hainan Co., Ltd)
• CRM project for China Unicom Jiangsu Co., Ltd (formerly China Netcom Jiangsu Co., Ltd)